I’ve introduced this idea in the official StormX discord channel a few times and we have had our active users agree on this topic. This proposal is introduced with the intent of creating a stronger and actively engaged community beyond current things in place such as Discord. Let’s get started.
What is Discord?
Discord is a popular communication platform that is primarily used by gamers but also used by other communities. It is a freeware VoIP application and digital distribution platform designed for video gaming communities, that specializes in text, image, video and audio communication between users in a chat channel. Discord’s features include voice and video chat, file sharing, live streaming, and a wide array of third-party integrations. It also allows users to create and join servers, which are essentially chat rooms for different communities. Discord can be accessed through a web browser or through a dedicated application on a computer or mobile device.
What is Twitch?
Twitch is a live streaming platform primarily used for video game streaming, but also used for other forms of entertainment such as music, talk shows, and creative content. It is owned by Amazon (wait…our debit card gives cashback on Amazon purchases.…) and was first launched in 2011. Twitch has become one of the most popular websites for streaming and watching video games, with millions of users tuning in to watch their favorite streamers play games and interact with their communities.
First off, statistics shown below reflects data on Discord usage among video gamers, but also reflect that Discord is also gaining usage from non-gamers as the “Never” category has grown to 5%
Link for photo here: Link to chart
You may ask how StormX or the community could benefit from an Esports team. Let me explain.
Having an esports team can provide a crypto company like StormX with several benefits. First, it can help increase brand awareness and visibility for the company. Esports is a rapidly growing industry with a large and dedicated fan base, and by sponsoring or owning an esports team, StormX can reach a wider audience and gain more exposure for its brand.
Second, having an esports team can help StormX build a sense of community and engagement among its customers and fans. Esports fans are often highly passionate and engaged, and by supporting a team, they can feel more connected to the company and its mission.
Finally, having an esports team can also provide StormX with valuable data and insights about its customers and fans. Esports teams often have large followings on social media, and by analyzing this data, StormX can gain a better understanding of its target market and tailor its marketing and business strategies accordingly.
Additional benefits of having an esports team for a crypto company like StormX may include:
Increased engagement and customer retention: According to a report by NewZoo, esports fans are more likely to be engaged with and loyal to brands that sponsor or own esports teams. This can lead to higher customer retention rates and more repeat business for StormX.
Increased revenue: The esports industry was projected to generate $1.5 billion in revenue in 2020, and was expected to grow to $1.79 billion by 2022. By having a presence in the esports industry through an esports team, StormX can tap into this growing market and potentially increase its revenue.
Increased social media engagement: Esports teams often have large followings on social media platforms, and according to a report by We Are Social, the average esports fan spends 8.2 hours per week on social media. By sponsoring or owning an esports team, StormX can increase its engagement on social media and reach a larger audience.
Increased website traffic: A report by Hootsuite states that esports events can drive significant amounts of traffic to a website. By having an esports team, StormX can leverage the large audiences that esports events attract and drive more traffic to its website which can lead to more business.
It’s worth noting that the above statistics and metrics are general trends and may not necessarily apply to StormX specifically, but they demonstrate the potential of the esports industry and how a crypto company like StormX can benefit from having an esports team.
The esports team can be utilized as a bridge to bring non-crypto customers to StormX. It’s a great app to introduce people to crypto as it requires no purchase of crypto and newer users can onboard into crypto a bit easier this way.
This proposal is not suggesting to sign a team for $1,000,000 or anything of the sorts. There are hordes of players and teams out there looking to break into the competitive scene or just players that love streaming and interacting with their community. This can accomplished with a small budget, $1000 a month and under, to provide an example.
In regards to Twitch streamers:
StormX can hire streamers on Twitch to represent the company by paying them to promote and use their platform on their streams. This type of advertising, known as influencer marketing, can be highly effective as the streamers have a large and engaged audience who trust their opinions. By having these streamers promote StormX on their streams, it can lead to increased brand awareness and potentially drive more users to the platform. Additionally, having well-known streamers using and promoting the platform can also add credibility and legitimacy to StormX, which can help to attract more users and investors.
According to the statistics and analytics website, Alexa, the top ten countries that use Twitch are:
- United States
- United Kingdom
*Please note that these statistics are subject to change over time and also depend on the sample size and methodologies of the data collection.
Let me just add……. I would be so excited anytime StormX Esports was competing in anything and I would watch, support and buy StormX Esports swag.
ARE YOU READY FOR STORMX ESPORTS?!
I’d love to get this topic rolling! Let’s hear thoughts from others!